Wines from the hills around Fano and the Province of Pesaro and Urbino are much prized and sought after by gourmets throughout the world. The gentle hilly countryside overlooking the Metauro valley provides fertile terrain for fine quality grapes and the local people have prized their aphrodisiac qualities for centuries. Grapes were grown in this area as long ago as the 8th-10th Century BC by Etruscan tribes who understood the potential of the landscape, the mildness of its climate and the variety of micro-climates most favourable to this rich variety of grape. A passion for wine-growing developed over time and has led to the production of a number of excellent wines which are now classified with the label "Denominazione di Origine Controllata". Around the province of Pesaro and Urbino you can find the following particular DOC classified wines: "Bianchello del Metauro", "Colli Pesaresi Rosso" (including the DOC "Focara" wine), "Colli Pesaresi Bianco" (including the DOC "Roncaglia" wine) and "Novello dei Colli Pesaresi". Wine production not just in the province but throughout the whole region has brought an increasing recognition of the quality and potential of Marche wine. Today, the region is able to offer competitive wines at international level whose genuine quality satisfies even the most demanding and refined palates.